Getting the Buy Box Back

Getting the Buy Box back on Amazon requires addressing whatever factors caused you to lose it. The Buy Box is algorithmically awarded based on price, availability, shipping speed, fulfillment method, and seller performance — so you must optimize across these.

Here’s how to systematically get the Buy Box back:

✅ 1. Ensure the Product is In Stock

If inventory = 0:

• FBA: Send inventory to Amazon
• FBM: Update available quantity under Manage Inventory

📌 Buy Box disappears automatically when you're out of stock.

✅ 2. Check and Optimize Your Price

Amazon prioritizes:

• Lowest landed price (price + shipping)
• Price within a reasonable range of recent pricing history

🔧 Action:

• Adjust your price to match or undercut competitors
• Use automated repricing tools (Amazon Automate Pricing or 3rd party)

🧠 Avoid pricing too low — this can trigger suppression via Amazon’s “Fair Pricing Policy.”

✅ 3. Improve Your Fulfillment Method

FBA or SFP gets priority:

• If you're FBM and losing the Buy Box to FBA sellers:
• Switch to FBA
• Or enroll in Seller Fulfilled Prime (SFP) if eligible

📦 Amazon heavily favors faster, Prime-eligible shipping.

✅ 4. Audit Your Seller Performance Metrics

Check:

• Order Defect Rate (<1%)
• Late Shipment Rate (<4%)
• Pre-Fulfillment Cancel Rate (<2.5%)
• Customer feedback (negative reviews hurt Buy Box eligibility)

🔧 Action:

• Improve response times, shipment tracking, return handling
• Remove unfair feedback (request via Seller Central)

✅ 5. Check Buy Box Eligibility

1. Go to: Inventory → Manage Inventory
2. Add the column: “Buy Box Eligible”
3. If it says No, request reinstatement or address any disqualifying factors (performance, policy violations, etc.)

✅ 6. Fix Listing Suppressions

1. Go to:
   Inventory → Suppressed Listings
2. Address missing info (images, bullet points, category-specific attributes)

📌 Suppressed listings will never win the Buy Box.

✅ 7. Monitor Buy Box %

• Use Business Reports → Sales and Traffic by ASIN
• Check the Buy Box % to measure your improvement

⚠️ Final Tip: If You're the Only Seller

Even if you're the only seller, Amazon can suppress the Buy Box if:

• Your price is too high
• Your product has no sales history
• You're not using FBA and have poor metrics