You don't need a mentor. You need a coach.

Mentors tell you what they would do. Coaches ask the questions that help you discover what you already know, just buried a little below the surface.

Every executive I work with is intelligent, experienced, and capable. The problem is rarely a lack of information — it's too much of it, coming from too many directions, with too little space to think clearly. A good coaching relationship isn't about being handed answers. It's about getting the perspective, the focus, and the accountability to hear the answers you already have.

"Bill Gates has a coach. So does Eric Schmidt, Richard Branson, and Oprah Winfrey. So did Steve Jobs, Roger Enrico, Marc Benioff, and Jeff Bezos. All of them would tell you they wouldn't be as successful without one."

What clients get

  • One-on-one sessions, not a group program — every conversation is about your business and your leadership specifically.
  • A sounding board with no political stake in your company, and no agenda but your growth.
  • Better focus — less distraction by the "nebulous abstract," more clarity on what actually moves the needle.
  • A coach who has spent 20+ years working exclusively with C-level and VP-level executives.
How It Works

A simple, consistent rhythm

1. Complimentary Call

We start with a free Zoom conversation to talk through what you're hoping to get out of coaching, and whether it's a good fit on both sides. No pressure, no charge.

2. Bi-Weekly Sessions

Once we begin, we meet one-on-one over Zoom for 50 minutes every two weeks — a consistent rhythm that keeps momentum without overwhelming your calendar.

3. Real Accountability

Every session builds on the last. We track what you committed to, what got in the way, and what's next — so coaching becomes a catalyst, not just a conversation.

Who this is for

This coaching relationship is built specifically for C-level and Vice-President level executives who are already succeeding in their roles, but want to:

  • Sharpen their vision as a leader
  • Execute with more consistency and less friction
  • Navigate organizational politics without losing themselves in the process
  • Find more enjoyment and sustainability in the work itself

About your coach

I'm Ric Routh. I've been coaching C-level executives for more than 20 years, working with over 80 leaders across a wide range of industries. Before that, I spent a decade in the U.S. Army and another building an AI consulting firm from the ground up — so I bring a strategist's mind to every coaching conversation, not just a coach's ear.

Read Dr. Routh's full background →

Ready for your first conversation?

Send a note with your name, title, company, and what you're hoping to get from coaching. I'll respond personally to schedule a complimentary first call.

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