Executive Coaching & Strategic AI Consulting

Wiser leadership. Smarter use of AI. Guided by over 20 years of coaching experience.

Tri7 Services works with CEOs and C-level executives who are already successful and want to lead with more clarity — and with companies that know AI matters but aren't sure how to put it to strategic use. Both are led personally by Dr. Richard Routh.

80+ C-Level Executives Coached
35+ Years in AI & Strategy
Ph.D. Artificial Intelligence
1988 GINESYS Corporation Founded
What We Do

Two disciplines. One consultant.

Most executive coaches have never built anything with AI. Most AI consultants have never sat across from a CEO and helped them think more clearly under pressure. Dr. Routh has spent decades doing both.

01 — Executive Coaching

For CEOs and C-level leaders who want a sharper edge

Bi-weekly, one-on-one sessions built around a simple idea: the answers you need are usually already in your head, just buried under too much information and too little perspective. Dr. Routh has coached more than 80 C-level executives over the past two decades.

Learn about Executive Coaching →

02 — Strategic AI Consulting

For companies that know AI matters, and want to use it well

Dr. Routh holds a Ph.D. in Artificial Intelligence and founded the U.S. Army's first AI Training Center before spending 35+ years helping the corporate world apply AI strategically — to increasing revenue, retention, and market share, not just novelty.

Learn about Strategic AI →

Why Tri7

A rare combination of backgrounds

Military & Technical

West Point graduate and Army officer who founded and directed the Army's first Artificial Intelligence Training Center, overseeing development of 150+ AI expert systems for the military and federal agencies.

Corporate Builder

Helped build GINESYS Corporation from the ground up starting in 1988, providing AI-driven consulting and training to corporate clients for over three decades.

Trusted Advisor

A 20+ year career mentoring and coaching C-level executives, author of The Power of Role, and current CEO/CTO of Victorum, Inc.

"Bill Gates has a coach. So does Richard Branson and Oprah Winfrey. So did Steve Jobs and Jeff Bezos. Every one of them would tell you they wouldn't be as successful without one."

Let's talk about where you're headed

Whether you're looking for a coach who will ask better questions, or a strategic partner to help your company put AI to real use, the first conversation is free.

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